Art Palma Contemporani

Art Palma Contemporani, the association of contemporary art galleries in Palma, has been a fundamental pillar in promoting culture in the city since its founding in 2004. In 2021, the association set out to revitalize its online presence and improve the digital experience for both associated galleries and the general public.

Two women standing in a room with blue fabric backdrop part of an art exhibitionA painting of a woman with green hair and green shoes

Context

With La Nit de l’Art as its flagship event, Art Palma Contemporani needed a modern digital platform that reflected the innovation and creativity inherent in contemporary art. To date, the old website failed to highlight the diversity, artistic richness, and vitality of the galleries that are part of the association, as well as to offer an optimal user experience.

Screenshot of Art Palma Contemporani home page

Project

We approached the project with several key objectives in mind: to update and renew the website, implement the new brand identity, enhance content accessibility and visibility, and create specific tools for associated galleries.

We began with a creative strategy that allowed us to bring the identity, design, and tone of the brand developed by Studio Roses to the digital environment, focusing on highlighting the freshness and avant-garde of contemporary art. Next, we designed an interactive location map - both in digital and printed format - that would allow visitors an easy guide to locate galleries during events and exhibitions.

With the purpose of building a customized website, we created an individual user area for each gallery that allows for the easy and intuitive updating of all information related to active exhibitions, and a historical archive that houses content and images from past ones. Dynamic and in constant evolution like the current art scene in the city, we designed and built a flexible website with a future vision, capable of adapting to the needs of upcoming events.

Location map of Nit de L'ArtComposition of location maps for Art Palma ContemporaniLocation map of Palma Art Brunch

Skills in action

We merged creativity, technology, and accessibility to transform the digital presence of Art Palma Contemporani and convey Palma's contemporary art to the digital world in a vibrant and personalized way.

Art Palma Contemporani by CALVO